Profile:

Highly creative Web designer with over 8 years experience developing brand and corporate identities, Web sites ranging from short brochures to a fully blown eCommerce solution featuring 2000+ products to a custom built search engine/directory constructed in fully standards compliant CSS/XHTML, advertisements, HTML e-mails, reports and newsletters. A previous manager noted, “Given the choice I wouldn’t work with any other designer.”

High level marketing skills that have resulted in improved customer satisfaction, user retention, increased revenues and for one company increased membership by 500%.
Skilled in SEO (Search Engine Optimization) and Viral Marketing.

Effective in meetings with clients, service providers, colleagues and members at all levels. Consistently meets deadlines while multi-tasking. Ability to adapt and learn quickly.

Skills:

Adobe Photoshop
Adobe ImageReady
Dreamweaver MX
X/HTML
CSS
WsFTP
Windows 2000

Flash MX
Microsoft Word
SEO
GRSeo
GRKda
DynaTracker
IIS

Adobe Acrobat Pro
JavaScript (beginner)
PHP (beginner)
Microsoft Access
Microsoft Excel
WorldCast
Windows XP Pro

Experience:

Freemoney Ltd. - London, England

July 2000 - Novemeber 2003

Webmaster / Creative Director

Designed, built and maintained company Web sites, created brand and identity, grew business organically, invented and launched new on-line products creating increased brand loyalty and introducing viral marketing, interfaced at all levels with directors, service providers, clients and members.

Designed and built 4 Freemoney Web sites each enhancing the users experience and therefore improving conversion from visitor to member. [1, 3, 4]
Invented and designed ‘Blag-it’ competition improving interactivity for members and providing a form of ‘viral marketing’.
Created 28 banner ads and placed them with an affiliate scheme contributing to an increase in membership from 15,000 in 2001 to 90,000 in 2003.
Dealt with inquiries from 90,000+ members in a swift and courteous manner ensuring good member retention and satisfaction.25+ HTML e-mail designs and subsequent management of direct marketing campaigns e.g. tracking how many e-mails were read, how many resulted in clicks and how many of those clicks resulted in successful actions i.e. sales/registrations.
Organization of various Market Research campaigns and compiling of data collected to a format usable by Market Research analysts.
Optimizing landing pages to boost Freemoney’s placement within Google, Yahoo, MSN and AltaVista search engines taking Freemoney from obscurity to 6th place out of 6.5million results for 2 key phrases.
Conceptualized and designed VPanels Web site providing a more professional business front to rent/sell Freemoney data for Market Research purposes.
Designed business stationery and pamphlets for Freemoney and VPanels.

Seen.to - London, England

May 1997 - Present

Freelance Web / Graphic Designer

Created company in 1997 to provide a business face for freelance design projects, designed and built Web site to promote services.

UKGuest (2005) – Took a brief spec and wrote an in-depth one, designed every aspect from start to finish, in fully standards compliant XHTML/CSS (tableless layout). Project managed back-end programming and personally added a great deal of extra functionality using PHP. Optimized site for SEO.
Contemplate.us (2004) – A personal site built in XHTML/CSS with a PHP/MySQL back-end.
TBGO (2003) – Conceptualized, designed and built eCommerce Web site bringing over 2,000 of the client’s products online. Also designed 2 logos, 4 banners and 5 HTML e-mails along with tracking of e-mail success and affiliate scheme integration.
NetMegastore (1997) – Designed logo for use both on the Web and in printed materials.
Software Cellar (1999) – Designed and built Web site.
WorkFinder (2000) – Designed Flash front page.
Pet Club (2000) – Designed and built Web site.
21st Century Garden (1998) – Designed and built Web site.
The English Teddy Bear Company (1998) – Designed animated logo.
Freemoney Ltd (2000) – Illustration of safe that led to full-time employment for over 3 years.
Andrew James Sales (2002) – Designed and built Web site in Flash.
Free Contest (2003) – Conceptualized, designed and built Web site.

Education:

Though fully self-taught in the art of Web design the following certifications have been achieved through BrainBench. You can view the full transcript by going to http://www.brainbench.com and entering Transcript ID#: 3595469.