how it was done:
I started with the name. We wanted a short acronym that had a ring to it and could be easily remembered. Of course the domain name for this and the words it stood for had to be available. I came up with tbgo.com, pronounced T-B-GO. Along with this I registered the-best-gifts-online.com for search engine optimization and thebestgiftsonline.com for easier word-of-mouth referrals from people coming in via search engines.
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