how it was done:
I started with some sketches of logo ideas. I used a checkmark as the V in VPanels because people check boxes when completing a survey. When I was happy with the final look of the logo I started playing with site design ideas in Photoshop until I came up with what you see now.

To enforce the brand identity I kept a large version of the logo static in the background of all pages...
click here to launch the site
[launch site]